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  • Photo of The Trademark of Scarcity in Craft Brewing

    The Trademark of Scarcity in Craft Brewing

    Behavioral economics is a topic any economist would expect to make brewery visitors run. Whether there is more fear or active interest in the topic, craft breweries across the nation are becoming the perfect laboratories for fanatic behavior. Most of those studies would find the most influential contributing factor to the craft brewing fandom is one thing: scarcity. With lines…

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